Pinterest Phone Collection
Overview
Pinterest needed to build a stronger foundation of verified phone numbers to support monetization, social growth, and future authentication experiences. However, asking users for a phone number can create significant friction, so the team initially focused on building trust through clear value propositions and transparent messaging.
Our goal
Design a phone collection and verification experience that balances Pinterest’s business goals without sacrificing user trust. Develop and test compelling value propositions that resonate with users, minimize friction, and increase the rate of phone collection.
My role
I collaborated with Design leadership, Product, Engineering, and Legal to craft value prop variants for testing. The team used the highest-performing copy in the final experience to help reduce friction and optimize the phone collection process.
Impact
Pinterest has collected almost 4M user phone numbers to date. My content design work has contributed to the groundwork for new social features projected to bring in over 100K new users. Looking forward, this broader initiative is continuing to establish phone numbers as a foundation for future authentication and account recovery experiences.