Pinterest GenAI Controls
Overview
Generative AI (GenAI) is rapidly changing visual discovery, and Pinterest is investing in giving users more control over their GenAI experiences.
Pinterest users have told us they want more transparency and control over how often AI-generated content appears in their home feeds. In response, the team has been evolving user feedback experiences to give people clearer ways to express their content preferences.
Overall, this initiative aims to strengthen user trust and engagement while building a more sustainable approach to GenAI content on Pinterest.
Our goal
Make it easier for people to personalize their home feeds by adjusting how often specific types of AI-modified content, or Pins, appear. Focus on clearer messaging across settings, confirmation toasts, overlays, and flyouts.
My role
Previously, I collaborated with Design and Product to develop and test user feedback terminology through UXR. I played a significant role in developing a framework and rationale that invited people to express whether they want to “See more” or “See less” of specific types of content.
Most recently, I’ve been collaborating with Product, Design, and Engineering to iterate on the “See more/See less” framework” and test GenAI controls positioning that’s clear, compliant, and resonates with users.
Impact
The “See more/See less” framework I’ve helped streamline the language for has become a foundation for Pinterest’s content controls experience. This experience has reached 30M users to date, with over half of users who click through taking a control action. Today, this work is helping Pinterest build trust around GenAI while creating a clearer, more scalable approach to content personalization.